A young, dynamic, brand personality
High time to gradually replace those paddles with some high-performance, outboard motors. Energy-efficient, flexible, customer-oriented, and equipped with young, dynamic brand personality with which both the customer and our own team could (once again) relate.
A new website with valuable content
Parallel to this new image, we also worked on the structure of the new website since this had also been outdated over the past decade due to a lack of priority.
It became a result-oriented, logical setup that immediately made the visitor aware of what BCC Corporate had to offer. And more importantly, what type of card was most appropriate.
The fact that the time spent on the website was 12 times higher from the first day than before proved that our content was what it should be. The clearer content informs and keeps the visitor interested. The brand experience cannot be compared with the discarded old brand image.
An ROI that matters
The new brand personality first gave a major boost to our employees’ self-confidence and enthusiasm. The arguments for the acquisition turned out to be much more than just a lot of hot air. On the contrary.
In addition, the customers and prospects were pleasantly surprised by BCC Corporate’s new, professional appearance. The supplier that they worked with because that’s what they’d always done suddenly metamorphosed into a partner that they actively wanted to work with. Not just because of the new look but specifically because of the new dynamic.
A promising future
The acquisition of BCC Corporate is a part of AirPlus’ European growth strategy on the virtual and mobile payment solutions market. With this, the company wants to provide its customers with products and services that are internationally standardised and that make life easier, both professionally and privately.
The first small yet successful steps have been taken in this regard and Liswood & Tache is grateful to have been given the opportunity to contribute to this. We look forward to being able to continue to guide AirPlus on the long path still to be travelled.